How to Grow a Business
How to Grow a Business

Values

First start with yourself and identify your top five core values. Then, think about your business and how it is different from you and similar to you. What from your personal values list needs to be reflected in your business, and how can it be different? Identify...

Mission

Keep it clear and short, one sentence. But, why does your business need to exist? Where are you going? Example: Highly Anticipated supports people with foundational branding and marketing when growing a professional service...

Service List

List out every service that you offer as well as the price. If you work for an hourly rate, list out the services that can be included. Write out this document as if a potential client asked “what can you do for me?”

Social Proof

Social proof is a way to show potential clients that you have the skills and ability to deliver on the promise of your services. Leaving an employment situation to start a business can feel like the skills don’t translate, but you can absolutely write your resume and...

Ideal Client

Unlike general marketing messages aimed at appealing to everyone, highly targeted marketing messages position you as the only choice, not just another choice. To make your ideal clients feels like you’re talking right to them, you “get” them, and your service was...