Mood Board

The goal of a mood board is collect elements and pictures that evoke a vibe that the business’s branding, communications, and physical environment will have. It can have elements of other logos, colors, fashion, interior design– anything that evokes a mood...

Color Codes

Color is part of building a cohesive brand. As a design tool, I look at not only the meaning each color, but how the colors are used together to create contrast or harmony. When your brand is designed by a professional they will give you a set of color codes used in...

Branding Assets (logos)

When a professional does your branding with you, it can get really complicated — but most businesses need only 3 kinds of logos: Full Logo – name, icon, category, or tagline Long Type-based Logo Favicon / Monogram

Fonts

The style of fonts has a subtle (and not so subtle, hello, comic sans) influence on how the type is read, and the look of a font in comparison with the meaning the word has. This is a quick overview of font styles: Serif Lora Merriweather Tradition, Established,...

Branding Yourself Online – The Best Business Name Might Be Your Own

How do you brand yourself online? If you haven’t thought about this yet, you need to! A good branding strategy will make your name stand out in the sea of other business names out there and give you some serious SEO and marketing advantages. Even if you don’t plan on...