Details

Building a name for your company begins with developing the visual language. Very few people recognize consistency, but on a primal level, we all recognize the inconsistency as it triggers our brain to be cautious. A consistent brand works with you to build trust and recognition.

includes 

Step 1

Strategy Meeting – Collecting information about what the business is all about and the design preferences of the owners – phone call typically 45 minutes

Design Brief – A one-page summary of the business and it’s visual brand – email delivery

Mood Board Presentation – A visual collection of colors and images to evoke the mood of the brand – email delivery

Step 2

Draft Presentation – Based on the design brief, I’ll prepare a single design concept fully mocked up so that it looks real. No pencil sketches – email delivery

Draft Review – Looking at the draft you’ll be asked for feedback, what’s working and what is not – phone call typically 15 minutes

Refinement – Edits will be made to the logo and brand until it’s the right one – email delivery