Professional Brand Design

Let’s create a visual brand that reflects the success you’ve had and positions you as the expert you are

Building a name for your company begins with developing the visual language. Very few people recognize consistency, but on a primal level, we all recognize the inconsistency as it triggers our brain to be cautious. A consistent brand works with you to build trust and recognition.

Brand Design Package



Primary Logo


Secondary Logo


Email Signature


Style Guide


Social Media Cover Image (up to 3 different platforms)


Business Card Design


Currently booking new projects to start November 2023. Let's get going!


3-4 weeks



*Paid in 2 installments (50% to start, 50% at delivery or 4 weeks)

Brand Design Process

Step 1

Strategy Meeting – Collecting information about what the business is all about and the design preferences of the owners – phone call typically 45 minutes

Design Brief – A one-page summary of the business and it’s visual brand – email delivery

Mood Board Presentation – A visual collection of colors and images to evoke the mood of the brand – email delivery

Step 2

Draft Presentation – Based on the design brief, I’ll prepare a single design concept fully mocked up so that it looks real. No pencil sketches – email delivery

Draft Review – Looking at the draft you’ll be asked for feedback, what’s working and what is not – phone call typically 15 minutes

Refinement – Edits will be made to the logo and brand until it’s the right one – email delivery

Step 3

Approval – The business has signed off on the final design – by email

Delivery of Final Files – Brand design files will be delivered to you in all the requested formats by Dropbox


Lacey and Highly Anticipated exceeded my expectations on all fronts. I am a first time business owner and hired Highly Anticipated to develop our Brand Design Package. We had a short consultation meeting and then within days she shared her first concept. She turned my vision (and sometimes rambling thoughts) from that meeting into a beautiful brand that I am so proud of. Only thoughtful listening, good questions and a wonderfully talented person could do that. I highly recommend Highly Anticipated.
Jenn Swaim

LIFT - Life Integrated Fitness Training, LLC

More Brand Design Options

Quick Brand Design

Basic type based logo design with strategy, color, and type guidance


Extended Brand Design

Strategy, brand design, and additional design assets for social media, print, custom illustrations and icons