Branding Yourself Online – The Best Business Name Might Be Your Own

How do you brand yourself online? If you haven’t thought about this yet, you need to! A good branding strategy will make your name stand out in the sea of other business names out there and give you some serious SEO and marketing advantages. Even if you don’t plan on...

Business Cards and Email Signatures

What information goes on business cards and should be included in an email signature? You’d be surprised, but there are fewer “rules” than you’d expect. Instead, let’s approach the content of business cards and email signatures from your...

How to Name Your Business

You have your business idea. You have your business model. Now what do you call it? What do you name this precious baby that you have spent all of your time nurturing and developing? Naming a business can be just as difficult as naming a baby. What do you need to...

Small Business Branding – What You Really Need

Gone are the days when all that most businesses need in terms of branding was a logo, and store signs, and an advertisement in the phone book. What most business owners are experiencing are the growing pains associated with the democratization of marketing. No longer...

Remembered, Respected, and Referred

My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other “serious” professions. I’ve thrived as an artist in this environment because I understand the three critical elements that...

Branding

The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It’s also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...