Branding Assets (logos)

When a professional does your branding with you, it can get really complicated — but most businesses need only 3 kinds of logos: Full Logo – name, icon, category, or tagline Long Type-based Logo Favicon / Monogram

Fonts

The style of fonts has a subtle (and not so subtle, hello, comic sans) influence on how the type is read, and the look of a font in comparison with the meaning the word has. This is a quick overview of font styles: Serif Lora Merriweather Tradition, Established,...

Branding Yourself Online – The Best Business Name Might Be Your Own

How do you brand yourself online? If you haven’t thought about this yet, you need to! A good branding strategy will make your name stand out in the sea of other business names out there and give you some serious SEO and marketing advantages. Even if you don’t plan on...

Business Cards and Email Signatures

What information goes on business cards and should be included in an email signature? You’d be surprised, but there are fewer “rules” than you’d expect. Instead, let’s approach the content of business cards and email signatures from your...

How to Name Your Business

You have your business idea. You have your business model. Now what do you call it? What do you name this precious baby that you have spent all of your time nurturing and developing? Naming a business can be just as difficult as naming a baby. What do you need to...