The style of fonts has a subtle (and not so subtle, hello, comic sans) influence on how the type is read, and the look of a font in comparison with the meaning the word has.
This is a quick overview of font styles:
Serif
Tradition, Established, Trustworthy, Masculine
San-Serif
Minimalist, Modern, Clean
Cursive
Historical, Elegant, Luxurious, Elite
Script
Personal, Informal, Honest, Feminine
Display
Bold, Artistic, Solid
There is a lot research behind font choice and recommendations for fonts based off your client demographic. Large serif fonts for older readers, and san-serif font for a modern easy-read. Take a look at this article by UX Designer, Dora Cee: Becoming type-sensitive with font psychology