Unlike general marketing messages aimed at appealing to everyone, highly targeted marketing messages position you as the only choice, not just another choice. To make your ideal clients feels like you’re talking right to them, you “get” them, and your service was created just for them, you first must have a crystal clear under standing of exactly who you are marketing to.
Let me tell you a story.
I went to a fancy public high school that it’s own radio station in the center of it.
I always thought it was kind of neat, and wanted to scope it out. Well, my friend, Aya, took a the radio class during the summer and invited me into the radio recording room. I saw taped up on top of the bazillion controls and picture of girl our age, but she didn’t go to the school.
“Who’s that?” I ask.
“That’s our listener!” Aya replied. “We were taught that our radio voice changes when we talk to a who we imagine to our listener, instead of just in the booth talking at a microphone.”
Business owners, you are way more impactful when you have a clear vision of who you are talking to.