Brand Refresh & Web Design for Moving From Within Yoga

The branding for Lori Prutsman, Development Coach is a polished zen look.

The ideal client is a mid-level executive, that is trying everything they can to advance, however, is finding that pushing through work, or trying to work harder is not getting results.

Lori Prutsman as a brand is calm, professional, and straight-forward. No florals or script fonts. The color palette is muted and rich, with a strong lean towards calming blues.

Texture in patterns is used to accomplish a layered look which signals experience.

Text-based logo

Full logo

Icon logo

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Hard work = Success… until it doesn’t