Amy O’Brien

brand design & website

Amy O’Brien is a long time expert in lending. This May we started working together on how an online resource for her clients might look. Should she be on Facebook? A website? While I’m a big believer in both, a simple webpage was the logical next step to building a digital home.

Building off the Arboretum Mortgage brand, I created a simplified “Amy version.” The color palette is a merger between the Arboretum brand and Amy’s aesthetic. Her website is starting to build domain authority, and as she continues to add posts and content, it will help her appear in more search results. Pretty cool, huh?

“Creating my own website has been on my list for so long and seemed such a monumental task. Finding Lacey was the key to making it a reality. Her creativity, professionalism and positive attitude was just what I needed. She is a great listener, very intuitive and made the process seem simple and fluid. What she put together in a relatively short period of time is amazing. This creation has not only opened a new chapter of marketing myself in a different light in new and creative ways, it is also a great tool for utilizing technology to help me save time. It’s still a work in progress, but I couldn’t be happier! “

Amy O'Brien

Loan Originator | MLO-85346,

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