Social Proof

A combination of testimonials, college degrees, press, certifications, awards, and experience that prove you can deliver

Social proof is a way to show potential clients that you have the skills and ability to deliver on the promise of your services.

Leaving an employment situation to start a business can feel like the skills don’t translate, but you can absolutely write your resume and use the bullet points as social proof.

Say you’re going into real estate; find the relevant points. How long have you lived in the community that you’re selling in? What additional certificates do you have? Organizations? Maybe you have someone who hasn’t done a transaction with you, but they know how you work from work on a community organization. Ask them to post a review based on that experience.

If you’re still in an employment relationship, but building a business on the side. Consider setting up a Google Business page and start collecting reviews.

For whatever social proof you have, and I have yet to meet a business owner that doesn’t have anything; make sure you can explain to a client how that experience directly benefits them within your business.

Another point, unless required by a professional organization, don’t wait to start collecting social proof when the doors to your business open. Create a file, maybe even call it ‘why I’m awesome’ and collect over time.

Ready to make progress in marketing your business?

Working together one-on-one we can accomplish a lot within two hours. I bring to you my brand experience, design tools and website skills to work through business development, trouble-shooting a sales page, or mapping out social media.

Steps to Grow a Business

  1. Values
  2. Mission
  3. Service List
  4. Social Proof
  5. Ideal Client
  6. Moodboard
  7. Color Codes
  8. Branding Assets (logos)
  9. Fonts
  10. Image Library
  11. Domain
  12. Branded Email Address
  13. Google Business Profile
  14. Request for reviews email template
  15. Reviews
  16. Calendar Scheduling
  17. Client Onboarding
  18. Billing
  19. Basic Website
  20. Homepage
  21. About page
  22. Services page
  23. Contact page
  24. Email Newsletter List
  25. Email Opt-in
  26. Business Cards
  27. Brochure
  28. Blog
  29. Landing Pages for Each Service
  30. Rain Making Email Template
  31. Referral Response Email Template
  32. Social Media Content Scheduler
  33. Facebook Business
  34. Instagram
  35. Linkedin Personal
  36. Linkedin Business
  37. Pinterest
  38. YouTube
  39. TikTok
  40. Twitter
  41. Social Media Landing Page
  42. SEO Audit
  43. Sales funnels for each service
  44. PR Plan
  45. Advertising